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Oregon community colleges and high schools have been moving forward on multiple fronts to market and communicate about Career Pathways to a wide variety of audiences.
In March 2006, a statewide Pathways Marketing & Communications Committee was formed, chaired by Jim Schoelkopf, Department of Education Career & Technical Education Director, and Mimi Maduro, Pathways Initiative Statewide Director. Twelve representatives from high school and community colleges across the state meet monthly to forge plans and strategies for coordinated and leveraged marketing and communications efforts at the local and state levels.
In December 2006, the Committee completed a statewide Marketing & Communications Plan. The Oregon Employment Department, in its annual "Careers" newspapers has included a "Pathways" section and participates on the statewide committee. In addition, numerous colleges have developed Career Pathways marketing materials, including brochures, websites, and direct mailers to district residents, as well as re-designed community college catalog to reflect Career Pathways.
In 2009, The Pathways Statewide Marketing Committee Collaborated with the Oregon Workforce Investment Board Communications Committee and the Oregon Association of Broadcasting to develop a 30-second TV/radio spot that was aired over a three-month period that same year. A webpage was also developed to access career pathway websites at the 17 community colleges:
Pathways Marketing & Communications Comm. Members 07-09 Updated March 2009
Career Pathways Communications Plan - January 2007
Statewide Marketing Materials
TV/Radio 30-second spot
Career Pathways Public Education Program (PEP) with Oregon Association of Broadcasters February 2009
ABS Brochure
This brochure is 8-1/2" x 11" and four pages. An 8-1/2" x 11" insert is linked below. To download the brochure, click on the link above and follow the instructions on the linked page.
ABS Insert
This 8-1/2" x 11" insert is intended to be personalized for local use. For a Word version of the document, contact
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.
High School Brochure (comic book)
This eight-page comic book brochure is 5.5" x 8.5". An 8.5" x 11" insert, printed full-size and folded in half, is linked below. To download the brochure, click on the link above and follow the instructions on the linked page.
High School Insert*
This 8.5" x 11" insert is printed full-size, folded in half and inserted into the brochure linked above. It is intended to be personalized for local use.
* See below, Community College Marketing Materials: High school brochure insert - personalized (Portland CC), for an example of how the insert can be personalized.
Career Pathways type solution logo - no tag line
Career Pathways type solution logo - community college tag line
Career Pathways type solution logo - community college tag line (small)
Community College Catalogs with Career Pathways Focus
Columbia Gorge Community College - 2009-10 Catalog
Southwestern Oregon Community College - 2007-08 Catalog
Community College Marketing Materials
ABE to Nursing brochure (Oregon Coast CC)
Adult Diesel Academy brochure (Linn-Benton CC)
Certified Nursing Assistant flyer (Clackamas CC)
Certified Nursing Assistant 2 - Acute Care marketing plan (Linn-Benton CC)
College Choice Brochure (Treasure Valley CC)
College Communications and Marketing Plan (Southwestern Oregon CC)
College Credit brochure - College Choice (Treasure Valley CC)
College Credit brochure - Col Cred (Treasure Valley CC)
Comic Book Insert (Portland CC)
Computer and Information Systems Brochure (Central Oregon CC)
Early Childhood Development Brochure (Central Oregon CC)
High school brochure insert - personalized (Portland CC)
High School Connections brochure (Lane CC)
Nursing brochure (Oregon Coast CC)
Nursing brochure inserts (Oregon Coast CC)
Nursing program video (Oregon Coast CC)
Regional Technical Education Consortium (RTEC) - (Lane CC)
Career Pathways Home
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